Local SEO · Pool service · San Luis Obispo County, CA
From invisible on the map to position 1.1 in eight weeks.
How a brand-new pool service went from showing up at 1 of 48 map points to leading the map across its service area.
82%
of the service-area map grid in the top 3
1.1
average Google Maps position
2×
website clicks from Google in one month
Work delivered by our team through 805 SEO.
At a glance
The Pool Keepers
Residential pool service
San Luis Obispo to Paso Robles
8 weeks to lead the map
Local SEO, Business Profile, content, links, reputation
The client
A family-run team with a great reputation and almost no visibility.
The Pool Keepers handle weekly maintenance, repairs, green-pool cleanup, and short-term rental service across San Luis Obispo County. Customers loved them. Google barely knew they existed.
The challenge
A young domain, an unclaimed profile, and a disappearing listing.
The site had just 8 referring domains, no service or city pages, and an unclaimed Google Business Profile. Then the listing all but vanished: a 48-point scan found it at a single point, with an average rank of 20.6.
What we did
Google Business Profile
Claimed and built out services, areas, photos, Q&A, and review responses.
Website and content
Rewrote core pages and added dedicated service and city pages.
Authority and reputation
Citations, link building, and a review process. Referring domains grew from 36 to 267; reviews from 13 to 40.
The website
A site built to rank in every town they serve.
Before and after
“pool cleaning service” across the 48-point map grid.
Each circle is a spot in the service area. Red means the business didn’t rank there. Green with a number is its position in the map pack.
48 of 48 points in the top three, average position 1.1
1 of 48 points, average rank 20.6
The results
Eight weeks after the outage, they led the map.
Google Maps rankings
| Keyword | May 1 | June 26 | Coverage |
|---|---|---|---|
| pool cleaning service | Not ranked | 1.1 | Top 3 at 48 of 48 points |
| pool cleaning company | Not ranked | 1.1 | Top 3 at 48 of 48 points |
| pool cleaning near me | Not ranked | 1.3 | Top 3 at 47 of 48 points |
Google Business Profile
| Metric | May | June | Change |
|---|---|---|---|
| Profile impressions | 194 | 209 | +7.7% |
| Website clicks | 15 | 31 | 2× |
| Call clicks | 7 | 10 | +3 |
Organic search
| Metric | May | June | Change |
|---|---|---|---|
| Clicks | 23 | 43 | +87% |
| Impressions | 646 | 1,797 | +178% |
| Avg. position | 9.5 | 7.2 | −2.3 |
“Working with Jason has been a great experience. He’s always been professional, responsive, and willing to take the time to explain the ‘why’ behind his recommendations.”
The team on this project
Jason Vaught
Strategy
Filip Marić
Content
Ivana Eror
Google Maps and reputation
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clicks from Google in 16 months
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