3PL marketing · Simi Valley, CA
From almost no leads to 100+ qualified leads in a year.
River Plate had 30 years of happy clients and a website that produced zero to one leads a month. Today it brings in a steady flow of quote requests from brands that are a real fit.
100+
qualified leads in a single year
+192%
organic search visits year over year
20
qualified leads in their best month
Work delivered by our team through 805 SEO.
At a glance
River Plate Inc.
Third-party logistics (3PL)
Los Angeles area, serving brands nationwide
0–1 leads a month
SEO, website, sales materials, personal brand, social
The client
A 30-year-old 3PL built on relationships, not marketing.
River Plate Inc. warehouses and ships ecommerce and retail orders for brands in beauty, apparel, toys and collectibles, with kitting, assembly, and big-box retail routing.
For three decades the business grew on relationships and hustle, with no sales team and no marketing team. A new generation now leads the company, and they came to us ready to grow, but understandably cautious.
The challenge
Burned by agencies and invisible online.
Paid ads once brought in steady leads, then dried up as the platforms changed. Several agencies didn’t help, and some made things worse. By the time River Plate called us, the website produced zero to one leads a month.
They compete in one of the toughest logistics markets in the country, against national 3PLs with massive marketing budgets. They needed a partner they could trust.
What we did
Earned trust with SEO foundations
We started small with technical SEO and core pages, and proved results before asking for more.
Rebuilt the website and sales tools
A new site built to convert, with real warehouse video, plus a pitch deck to help close quotes.
Put a face on the brand
Industry pages, podcast appearances, expert quotes, and LinkedIn content made their leadership a visible voice.
The results
A steady stream of quote requests from brands that fit.
The same website that once produced zero to one lead a month brought in more than 100 qualified leads in a single year, with 20 in its best month. Organic search visits nearly tripled, and the site now ranks in the top three for “west coast fulfillment companies.”
Before and after
| Metric | Before | After | Change |
|---|---|---|---|
| Qualified leads per month | 0–1 | 20 (best month) | — |
| Qualified leads in a year | Almost none | 100+ | — |
| Organic search visits (Jan–Sep) | 1,787 | 5,221 | +192% |
| “west coast fulfillment companies” | #14 | #3 | Top three |
| Calls from Google Business Profile (Sept.) | 6 | 14 | +133% |
| Website authority score | 8 | 31 | Nearly 4× |
“Their partnership, authenticity, and the value they bring through their expertise and genuine investment in our company have been a breath of fresh air. From brand development to a significant increase in qualified quote requests, they’ve helped drive meaningful growth while staying true to who we are.”
The team on this project
Jason Vaught
Strategy
Rizwan Arif
Website design
Miloš Lepotić
SEO and links
Jackie Jouan
Social media
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